公共关系学是大学传播类和管理类学生的一门必修课。由于这门学科具有显著的综合性、实践性和应用性等特点,因此,案例教学在大学公共关系学课程教学中具有举足轻重的地位和作用。案例教学法是通过一个具体教育情境的描述,引导学生对这些特殊情境进行讨论的一种教学方法。案例教学的宗旨不是传授最终真理,而是通过一个个具体案例的讨论和思考,去诱发学生的创造潜能。它甚至不在乎能不能得出正确答案,其真正重视的,是得出答案的思考过程。在课堂上,每个人都需要贡献自己的智慧,没有旁观者,只有参与者。学生一方面从教师的引导中增进对一些问题的认识并提高解决问题的能力,另一方面也从同学之间的交流讨论中提高对问题的洞察力。一、公关教学案例的甄选选择案例是案例教学法的首要条件和关键,因为案例教学法就是运用具体案例进行教学。但案例众多,不是任何一个案例都适合于教学,也不可能把所有案例都纳入教学过程中去分析。因此,如何选择案例,选择什么案例,对案例教学有决定性的意义。在公共 Public relations is a required course for university students in communication and management. Due to its obvious characteristics such as comprehensiveness, practicality and applicability, the case teaching plays a pivotal role in the teaching of university public relations. Case teaching method is a teaching method that guides students to discuss these special situations through the description of a specific educational situation. The purpose of case teaching is not to teach the ultimate truth, but rather to stimulate the creative potential of students through the discussion and reflection of specific cases. It does not even care if it can derive the correct answer. What it really values ​​is the process of thinking that leads to the answer. In the classroom, everyone needs to contribute their own wisdom, not onlookers, only participants. On the one hand, students can improve their understanding of some problems and their ability to solve problems from the guidance of teachers. On the other hand, they can also raise the awareness of problems from the exchange and discussion among their students. First, the choice of cases of public relations teaching case selection case law is the primary condition and key, because the case teaching method is the use of specific cases for teaching. However, there are many cases. Not every case is suitable for teaching and it is impossible to analyze all the cases in the teaching process. Therefore, how to choose a case and choose a case has a decisive meaning for case teaching. In public