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(一)关于社会新闻的舆论导向,我们新闻界的部分同志,尤其是一些刚参加新闻队伍的年轻同志,自觉不自觉地有所忽略。他们认为,舆论导向主要是指政治导向,只要思想上政治上与党中央保持一致,在重大政治问题上不做错误引导,社会新闻注意不注意导向关系不大;也有人认为,有的社会新闻,诸如社会上的轶闻趣事,天文地理,花鸟鱼虫,没有什么导向性,只要有闻必录就行了。其实,这是一种认识上的偏差,大有纠正和端正的必要。社会新闻和其他新闻一样,都是上层建筑,意识形态的一个重要组成部分,对经济基础有巨大的反作用。江泽民同志指出:新闻作为一种意识形态,作为宣传、教育、动员人民群众的一种舆论形式,总是直接或间接地反映我们党和国家的政治立场、政治主张、政治观点。社会新闻涉及到社会生活的方方面面,同人民生活密切相关,对人民群众有着普遍的意义。同时,社会新
(1) Regarding the public opinion orientation of social news, some comrades in the media, especially some young comrades who have just joined the news corps, have consciously and unconsciously neglected. In their opinion, the orientation of public opinion mainly refers to the orientation of politics; as long as ideologically and politically they are in line with the party Central Committee, they do not mislead their major political issues, social news pay little attention to their orientation, and some people think that some social news, Such as social anecdotes, astronomy and geography, flowers and birds fish and insects, there is no orientation, as long as there is smell must be recorded on the line. In fact, this is a kind of deviation in understanding, and it is necessary to correct and correct it. Like other news, social news is an important part of the superstructure and ideology and has a huge adverse effect on the economic foundation. Comrade Jiang Zemin pointed out: As an ideology, news, as a form of public opinion propaganda, education and mobilization of the masses of the people, always directly or indirectly reflects the political positions, political opinions and political views of our party and our country. Social news relates to all aspects of social life, is closely related to people’s lives and has universal significance to the people. At the same time, new society