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在2006年第十六届全国书市上,有一本由新疆人民出版社出版的介绍新疆和田玉的精美彩色图书,虽没引人注目,也未引起什么反响,但在此后的半年时间里,却连续重印三次,印数达1.5万册,2007春节刚过就开始重印第四版。这本有新疆地域特色的图书,完全是由出版社自主策划、自主设计、自主编写并且图片也均为自主拍摄。能有如此的成绩,是许多人不曾想到的。为何一本不起眼的图书,能在图书市场竞争日趋激烈的今天,还能有如此好的业绩,原因到底在哪里?其中最主要的原因是编辑敢于策划出版选题,精心设计图书,具备编写发行的能力。
At the 16th National Book Market in 2006, there was an exquisitely colored book that was introduced by Xinjiang People’s Publishing House to Xinjiang Hetian jade. Although it did not attract any attention, it did not cause any repercussions. However, in the next six months, Reprinted three times in a row, printed up to 15,000, just after the Spring Festival in 2007 to start reprinting the fourth edition. This book of local characteristics in Xinjiang is totally autonomously planned by a publishing house, autonomously designed, autonomously compiled, and pictures are also autonomously taken. There are many who have never thought of such achievements. Why an obscure book, in the increasingly fierce competition in the book market today, but also have such a good performance, the reason why in the end? One of the most important reason is that editors dare to plan published topics, well-designed books, with preparation The ability to issue