移动技术的发展,通讯技术的不断成熟,互联网速度的不断提升,我们也在加快进入移动互联网时代的步伐。便捷,随意,主动,信息量大的手机二维码是在新媒体环境当中逐步推广普及,应运而生。本文亦从传播学角度分析手机二维码产生的环境背景和对受众产生的重要影响,在移动互联网时代前提背景当中,手机二维码为受众和整个社会产生的重要传播影响和社会效果。 With the development of mobile technology, the continuous maturity of communication technology and the continuous improvement of the Internet speed, we are also accelerating the pace of entering the mobile Internet era. Convenient, free, active, large amount of mobile phone QR code is gradually popularized in the new media environment, came into being. From the perspective of communication, this paper also analyzes the environment background and the important impact on the audience. In the background of the mobile Internet age, the two-dimensional code of mobile phone is the important communication and social effect of the audience and the society as a whole.