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日本现代经济学家、企业管理专家山上定也指出:“现在畅销商品的条件是什么呢?一是命名,二是宣传,三是经营,四是技术.”他把好的命名列作畅销商品的第一条件.他还说:“一个能够表明制品的特征和使用方法、性能的命名,往往能够左右该商品是否畅销的大局.”正因为命名有如此重要,日本东京通信工业株式会社创始人盛田昭夫和井深大,花费了很长时间,查遍了所有字典才将自己的产品收音机命名SONY(索尼),随后干脆将自己的公司也改名SONY(索尼)公司,从而创造了排列世界第二位的名牌产品及企业、由此可见商品命名的重要性.
Yamashita, a modern Japanese economist and enterprise management expert, also pointed out: “What are the conditions for selling products now? First, name, second, propaganda, third, management, and fourth, technology.” He named good naming as a best seller. The first condition. He also said: “A naming that can indicate the characteristics of the product, its usage, and performance can often influence the overall situation of whether the product is selling well.” Because the naming is so important, the founder of Tokyo Telecommunications Industry Co., Ltd. Akio Morita and Daisuke Oda spent a long time and searched all the dictionaries before naming their products radio SONY (Sony), and later renamed their company SONY (Sony), creating the second in the world. The importance of brand name products and companies, and the naming of goods that can be seen here.