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营销者说通过PC、Phone、Pad、TV、Film五屏终端,既可以实现对主流用户的更多覆盖,也可以通过多屏对目标用户进行整合覆盖,提升对目标用户的传播体验,使得广告主能够更加精准及高效的投放。2013年,视频行业变化很多:互联网视频的客厅大战揭开序幕,产品生命周期逐渐从导入期向成长期过渡;网络自制竞争加剧,视频网站纷纷加大了对自制内容的投入力度;随着移动智能终端的普及,移动终端成为新的视频行业掘金点……针对这些变化趋势,2013年,乐视在不同的业务板块进行创新,同时在视频营销方面进行了诸多实践,以实现用更符合消费者需求和市场发展趋势的优质资源为广告主提供增值服务。例如,在网络视频方面,2013年乐视推出了视点雷达广告产品,从屏幕、人群构成、内容类型等多个方面,将视频内容和
Marketers said that through PC, Phone, Pad, TV, Film five-screen terminals, both to achieve more coverage of mainstream users, but also through the multi-screen integration of target users to enhance coverage, enhance the spread of the target user experience, making ads Master can be more precise and efficient delivery. In 2013, there were many changes in the video industry: the war on the living room of Internet video was kicked off and the product life cycle gradually shifted from the introduction period to the growth stage. As the competition in the home-made network increased, video websites have stepped up their efforts in making home-made content. The popularity of smart terminals, mobile terminals become the new Nuggets point of the video industry ...... In response to these trends, in 2013, LeTV in different business segments for innovation, at the same time in the video marketing conducted a lot of practice, in order to achieve more in line with consumption The demand and market development trend of quality resources for advertisers to provide value-added services. For example, in terms of online video, in 2013, LeTV introduced its point-of-view radar advertising product. In terms of screen, crowd composition, content type and other aspects,