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随着社会的发展和人们生活水平的不断提高,传统意义上的观光旅游已经无法满足旅游者的心理期望,参与型和体验型的体育休闲旅游逐渐成为现代旅游者青睐的对象。本文根据岳阳市体育休闲旅游发展的实际情况,运用SWOT分析法,对本市体育休闲旅游发展的优势、劣势、机遇和威胁进行了系统分析并提出了相关对策。
With the development of society and the continuous improvement of people’s living standards, the traditional sightseeing tourism has been unable to meet the tourists’ psychological expectations. The participatory and experiential sports leisure tourism has gradually become the object favored by modern tourists. Based on the actual situation of the development of sports leisure tourism in Yueyang City, this paper makes a systematic analysis of the advantages, disadvantages, opportunities and threats of sports leisure tourism development in our city by means of SWOT analysis and puts forward some countermeasures.