三、四级市场自有其风土民情:单体规模小,农村人口居住分散;消费能力不高,品牌意识差,价格敏感度高;传统渠道占有绝对的比重,商超和中型卖场屈指可数;与中心城市距离较远,配送成本较高;单体市场之间发展不均衡,走南闯北,恍若隔世。如此林林总总,怎能不叫三、四级市场的操盘手挠头?尤其是那些做惯了一、二级市场的销售经理,如果只是坐在中心城市的写字楼里,做做渠道规划,打打经销商电话,结果可能是颗粒无收。 Third and fourth markets have their own customs and practices: single small size, rural population living scattered; spending power is not high, brand awareness is poor, the price sensitivity is high; traditional channels have an absolute weight, number of supermarkets and medium-sized stores ; Far away from the central city, higher distribution costs; unbalanced development between the single market, go south, introspective. So abound, how can we not call the trader scratched the third and fourth markets? Especially those who used to the primary and secondary market sales manager, if only sitting in the central city of office building, doing channel planning, playing the dealer Phone, the result may be crop failure.