在新的传播环境中,媒体面临极大的挑战,它们却懂得如何把它变成机遇。从单一的平媒向高品质的转移,正在成为平面媒体突破的方向。崔斌:媒介的数字化生存是这个时代的标签,最真实、完美的媒介途径是媒介、传统媒体、新媒体的共生共荣。今天的嘉宾有平面媒体、广告代理公司以及媒介购买公司,我们就平面媒体与新媒体的融合作为话题展开讨论。先请问本土平面媒体京华时报的张利东先生,作为北京的第一大早报,京华时报十年前通过文化体制改革,采取公司化运作,迅速实现了北京早报市场的垄断地位;十年之后在媒介融合、传统媒体向新媒体发展的过程中京华时报又有哪些新的实践和思考? In the new communications environment, the media face great challenges, but they know how to turn it into an opportunity. From a single flat media to high-quality transfer, is becoming the direction of print media breakthroughs. Cui Bin: The digital survival of media is the label of this era. The most realistic and perfect media channel is the symbiotic co-prosperity of media, traditional media and new media. Today’s guests are print media, advertising agencies and media buying companies. We talk about the integration of print media and new media. First ask the local print media Jinghua Times Mr. Zhang Lidong, Beijing’s first big morning newspaper, Beijing Times adopted the cultural reform ten years ago, take the corporatization operation, the rapid realization of the Beijing Morning Post monopoly market position; ten years later in the media Integration, the traditional media to the development of new media in the Beijing Times What are the new practices and thinking?