一个企业的经营成果既取决于经营者,更取决于顾客。企业能否取得效益和能否生存也取决于企业的产品是否能满足顾客的要求。一句话,取决于产品的质量。那么,企业如何进行质量管理呢?全面质量管理的要求是:一切都要符合顾客的要求,必须经常了解顾客的要求,要完善顾客和推销员之间的联系。要建立广泛的企业与顾客的联系网,充分听取顾客的意见。企业内部的售货员也是销售员,他们也同顾客保持经常的联系,一个企业经营成功与否全靠对顾客的要求了解到了什么程度。必须始终生产合格的产品。不管是企业的所有者还是企业的领导人或职工,他们最重要的目 The operating results of a company depend on the operator and more on the customer. Whether enterprises can obtain benefits and whether they can survive depends on whether the company’s products can meet the requirements of customers. In a word, it depends on the quality of the product. Then, how does the company conduct quality management? The requirements of total quality management are: everything must meet the requirements of the customer, must always understand the customer’s requirements, and must improve the relationship between the customer and the salesman. To establish a wide network of contacts between companies and customers, fully listen to the views of customers. Sales staff inside the company are also salesmen, and they also keep in constant contact with customers. The success of a business operation depends on the degree to which the customer’s requirements are known. Always produce a qualified product. Whether it is the owner of an enterprise or the leader or employee of a company, their most important goals are