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收集了重庆市1997—2009年的入境旅游人次、主要客源国入渝人次、旅游外汇收入、主要客源国人口和GDP总量等数据,运用亲景度和吸引力指标,对重庆市入境外国人旅游市场进行深入的分析。结果表明:重庆市入境外国人亲景客源市场主要分布于欧美地区,1998—2009年,美国、德国、英国的亲渝度都大于1,1997—2003年及2005—2008年,法国的亲渝度也都大于1;疏景客源市场则主要分布于亚洲等周边邻国,1997—2009年,泰国、韩国、菲律宾的亲渝度都小于1;重庆市对其主要客源国游客的吸引力呈不断上升趋势,1997—2009年,重庆市对日本的游客的吸引力从3 691上升到6 907,对韩国游客的吸引力从987上升到2 672;游客的接待量和亲渝度之间不存在直接的相关性,统计期内,重庆市接待入境外国游客总人次排名前4位的依次是美国、日本、德国和英国,其亲渝度的位次分别为第1、7、2、3位;而目的地对客源国的吸引力则可以在一定程度上反映出游客接待量的大小,统计期内,重庆市对法国、新加坡和加拿大游客的吸引力总量位列第6、10和11位,接待的游客总量位列第6、8和9位。基于上述研究结论,提出优化旅游产品结构、提高旅游综合服务质量、进一步细分客源市场、开展有针对性的营销等措施,为重庆市入境旅游政策的制定和调整,促进入境旅游的快速发展提供有益的参考。
This paper collects the data of inbound tourists from major cities of origin in Chongqing from 1997 to 2009, tourists from other countries, foreign exchange earnings from tourism, major population of tourists and gross domestic product (GDP). By using the index of attraction and degree of attraction, Foreigner travel market for in-depth analysis. The results show that the foreigners visiting foreigners in Chongqing are mainly distributed in Europe and the United States. From 1998 to 2009, the relatives and lovers in the United States, Germany and the United Kingdom all exceeded 1. In 1997-2003 and 2005-2008, Yu degrees are also greater than 1; sparse King source markets are mainly distributed in neighboring countries such as Asia, 1997-2009, Thailand, South Korea, the Philippines are less than 1 degree of pro-Chongqing; Chongqing tourists to its main source countries The attraction has been on an upward trend. From 1997 to 2009, the attraction of Chongqing to Japanese tourists increased from 3,691 to 6,908, and the attraction to South Korean tourists increased from 987 to 2,672. The reception volume and relatives’ There is no direct correlation between the statistics period, Chongqing received a total of foreign tourists arriving in the top four in the order of the United States, Japan, Germany and the United Kingdom, the degree of pro-Yu ranked first 1,7,2 , While the attraction of the destination to the country of origin can reflect the reception amount of the tourists to a certain extent. In the statistics period, the total attraction of Chongqing to tourists from France, Singapore and Canada ranks 6th , 10 and 11, receiving the total number of tourists ranked 6th, 8th and 9th. Based on the above conclusions, this paper proposes such measures as optimizing the structure of tourism products, improving the comprehensive service quality of tourism, further segmenting the tourist market, and carrying out targeted marketing measures to promote the development of inbound tourism for the formulation and adjustment of inbound tourism policies of Chongqing Municipality Provide a useful reference.