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据预测,我国整个传媒市场的规模可超过1000亿元。2000年中国广告收入总额为700-800亿人民币。一个产业从限制到逐步放开的过程中无疑充满了获取超常赢利的机会。外资、民间资本的躁动,以及人们对“中国最后一个最具潜力的暴利行业——媒体产业”赢利前景的乐观预期,又一浪泡沫纷飞的投资狂潮已经汹涌澎湃。问题是面对媒体这个十分特殊的行业,投资者是否了解行业的基本规律,如何应对接踵而至的政策和经营风险,媒体经营管理者又如何能把握滚滚而来的资本和一夜间身价倍增的“天赐良机”?资本突围传媒追逐超常赢利资本觊觎传媒业已久,风险投资投资互联网,投资者积累了足够的经验,说这种投资是“烧钱”也好,泡沫也罢,真正无穷的乐趣和回报只有投资商能够烂熟于心:这就是资本永远追逐漂亮聪慧的“新娘”——赢利行业,以能高产身心健康的“孩子”——超额利润。这也
It is predicted that the size of China’s entire media market can exceed 100 billion yuan. In 2000, China’s advertising revenue totaled 70-800 billion yuan. An industry from the constraints to the gradual liberalization of the process undoubtedly full of opportunities for extraordinary profit. The restlessness of foreign capital and private capital, as well as optimism that people are optimistic about the prospect of the “profit of China’s last promising industry with the highest potential for profits,” another wave of bubble-up investment frenzy has surged. The question is how to face the very special industry of media, whether investors understand the basic rules of the industry, how to deal with the ensuing policies and business risks, how media managers can grasp the capital and double the price overnight Venture capital breakthrough chasing extraordinary profit capital 觊 觎 media industry has been a long time, venture capital investment in the Internet, investors have accumulated enough experience that this investment is “burn money ” or bubble worth mentioning, real Infinite pleasure and reward Only investors can get acquainted with the heart: This is the capital always chasing beautiful “Bride” - a profitable industry, in order to be able to yield a healthy “child ” - excess profits. It also