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在产品生命周期的不同阶段,企业、产品和市场状况等都具有不同的特征,企业只有掌握这些特征并相应采取各种市场营销策略,才可望获取较好的营销效果。
In different stages of the product life cycle, enterprises, products and market conditions all have different characteristics. Only by mastering these characteristics and adopting various marketing strategies can enterprises expect to obtain better marketing results.