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随着包装设计迅速的发展,包装在满足使用功能的前提下,其审美情趣成为包装设计的热点。传统民间剪纸艺术是中华民族传统文化的组成部分,有其独特的艺术魅力,成为设计者运用的元素。目前,传统民族文化艺术被设计师应用于包装设计中,以创造商业价值为目的,但是如何更好的在包装设计中应用,是值得我们去思考的。本文以剪纸艺术在包装设计中的特点、造型、色彩应用等方面入手,分析为剪纸艺术与包装设计之间的联系,探究剪纸艺术在包装设计中的发展,展望未来剪纸艺术在包装设计中的应用前景。
With the rapid development of packaging design, packaging to meet the functional use of the premise, the aesthetic taste has become a hot packaging design. Traditional folk paper-cut art is an integral part of the traditional Chinese culture. It has its unique artistic charm and has become an element used by designers. At present, the traditional national culture and the arts are used by designers in packaging design for the purpose of creating commercial value, but how to better apply it in packaging design is worth our consideration. This paper starts from the characteristics, shape and color application of paper-cut art in packaging design, analyzes the connection between paper-cut art and package design, explores the development of paper-cut art in package design and looks forward to the future of paper-cut art in package design Application prospects.