现代文明是各个民族和国家的文化精髓汇聚而成,而中华民族深厚的文化底蕴,又是中国平面设计取之不尽的宝藏和灵魂。中国的平面设计既要科学地传承世界和汲取祖国民族传统文化,也要和现代的审美需求以及国际潮流结合起来,坚持民族性、世界性、时代性的有机统一和融合,从而在世界平面设计发展的历程中确立有中国民族特色的走向和位置。 Modern civilization is the essence of the culture of all ethnic groups and nations. The profound cultural heritage of the Chinese nation is also the inexhaustible treasure and soul of graphic design in China. China’s graphic design not only needs to scientifically inherit the world and learn from the traditional culture of the motherland, but also integrates with the modern aesthetic needs and international trends. It insists on the organic unity and integration of nationality, cosmopolitanity and the times, The course of development establishes the orientation and position of Chinese national characteristics.