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企业经营战略是企业的领导人在现代市场经营观念的指导下,为实现企业的经营目标,通过对外部环境和内部条件的全面估量和分析,从企业发展全局出发而做出的较长时期的总体性谋划。战略是带全局性的策略,确定企业战略就要从整个企业的生存和发展来加以考虑,并以适应企业内外环境的变化,并以某一目标或某一愿景为取向的一系列活动。
Business strategy is the business leaders under the guidance of the concept of modern market management, in order to achieve business goals, through the external environment and internal conditions of the full assessment and analysis, starting from the overall development of enterprises to make a longer period Overall planning. Strategy is a holistic strategy that identifies a set of activities that a business strategy must take into account from the entire enterprise’s survival and development to adapt to changes in the internal and external environment of the enterprise and to a particular goal or vision.