本案在上海新江湾地块,区内云集大牌开发商的高端豪宅产品,如何在其中脱颖而出,并提高地产商品牌影响力,成为这次设计难点。首先决定将文化主题带入室内设计中,以精装修、高品质为卖点,来区隔周围项目,并展现入户大堂及住宅会所,让客户感觉到开发商在设计上对各个细节的认真和项目的完整度,借此刺激购买欲望。 This case in Shanghai New Jiangwan plots, the district gathered in the big-name developers luxury mansion products, how to stand out among them, and to enhance the influence of real estate brand, has become the design difficulties. First decided to bring the theme of culture into the interior design, refined decoration, high quality as a selling point, to separate the surrounding projects and show the home lobby and residential clubs, so that customers feel developers in the design of all the details seriously The integrity of the project to stimulate buying desires.