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闻名全球的《财富》杂志公布的2002年全球500强企业,零售业巨子沃尔玛连锁店以2198.1亿美元的营业收入登上全球企业的头把交椅。一个卖廉价衬衫和鱼竿起家的商贩是怎样成为全美和全球最有实力的第一大公司的?驰名商标作为知识产权,它们的身价到底有多少?全球驰名商标绝对左右着国际市场,它们垄断着世界的巨大财富和广大市场!中外著名企业制胜的奥妙在哪里?它们的成功的宝典又是什么?让我们零距离跟踪这些企业!
According to the world-famous “Fortune” magazine’s 2002 Global 500, Wal-Mart, the retail giant, climbed the top spot with global sales of $219.81 billion. How does a trader selling cheap shirts and fishing rods become the most powerful company in the United States and in the world? Well-known trademarks as intellectual property rights, how much do they worth? Global well-known trademarks are absolutely dominating the international market. They monopolize. With the world’s huge wealth and vast market! Where are the secrets of successful Chinese and foreign companies? What are their successful collections? Let us track these companies from zero distance!