在市场经济改革浪潮下,企业之间的竞争日益激烈,很多企业逐渐从资金、设施、技术等方面的竞争慢慢转移到企业文化这种软实力的竞争。因而研究企业文化对企业管理的作用,以及如何建设优秀企业文化具有一定的现实意义。本文笔者根据多年工作经验简要阐述了企业文化的作用以及如何建设优秀的企业文化。 Under the tide of market economy reform, the competition among enterprises is getting fiercer and fiercer. Many enterprises gradually shift their competition from capital, facilities and technology to the competition of soft power such as corporate culture. Therefore, it is of practical significance to study the role of corporate culture in enterprise management and how to build a good corporate culture. The author of this article based on years of work experience briefly illustrates the role of corporate culture and how to build a good corporate culture.