当前我国企业营销成本管理随着时代的发展不断完善和更新,以战略成本管理为首的新型管理方式应运而生,但就目前我国企业发展状况来看,企业战略成本管理还需要在营销的路径上进行进一步深化探索。本文将对在营销过程中战略成本管理的应用进行分析。 At present, with the development of the times, the marketing cost management of enterprises in our country is constantly improving and renewing, and the new management methods led by strategic cost management came into being. However, judging from the current situation of the development of enterprises in our country, the strategic cost management of enterprises also needs to be on the marketing route To further deepen the exploration. This article will analyze the application of strategic cost management in marketing.