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伴随着创业创新浪潮的不断兴起和各种网络社交软件的迅速普及,如今的电商正在挑战实体营销,逐渐成为人们购物的主要渠道。曾经不被社会各界看好的微商,在经历了各种风浪及质疑之后,也逐渐走向稳步上升之路。因此,越来越多自主创业的大学生加入到了微商(C2C)的队伍中,而跨境海淘微商领域更是存在巨大的发展潜力。但是,在发展过程中也遭遇了各种不同的问题。因此,对其现状及前景进行研究,有助于大学生在微商创业中正视挑战,并寻求更多可能及机遇。
With the continuous wave of entrepreneurial innovations and the rapid popularization of various social networking software, today’s e-commerce providers are challenging entity marketing and gradually become the main channel for people to shop. Those micro-traders who were not favored by all sectors of the community have gradually moved toward a steady rise after having experienced various storms and questions. As a result, more and more self-employed college students join the C2C team, and there is tremendous potential for growth in cross-border maritime micro-commerce. However, various problems have also been encountered in the course of development. Therefore, studying its current situation and its prospects will help students face the challenge in micro-entrepreneurship and look forward to more possibilities and opportunities.