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5月22日,长虹集团总裁倪润峰在北京宣布:“长虹将以世界级彩电大王为突破口,快速打造中国式的世界级企业。”这一誓言无疑是对长虹集团从去年起实施的,脱离低端彩电的价格比拼,转向高端产品(背投彩电)市场竞争的发展策略的有力支持。而且,此前不久该集团公布的“全面停止100Hz隔行扫描彩电的生产和销售,将全部精力转向第三代和第四代精显背投影彩电”的产品策略,更为长虹树立“技术型市场领导者”的形象重重地抹上了一笔。其实,从“五一”前就开始对其60/75Hz逐行扫描背投彩电进行集中宣传的长
On May 22nd, Ni Runfeng, president of Changhong Group, announced in Beijing: “Changhong will use the world-class color TV king as a breakthrough to quickly build a Chinese-style world-class enterprise.” This oath is undoubtedly the implementation of Changhong Group since last year. Withdrawing from low-end color TV price competition, it has turned to strong support for the development strategy of high-end products (back-projection TV) market competition. Moreover, this group not long ago announced the “completely stop 100Hz interlaced color TV production and sales, will fully focus on the third generation and fourth generation fine display back-projection color TV ” product strategy, more Changhong set up “ technology The image of the ”market leader“ has cast a heavy burden on it. In fact, from the beginning of the ”May 1st," he began to focus on 60/75Hz progressive scan rear-projection TVs for centralized promotion.