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中国要在2020年前实现全面建设小康社会的目标,电子商务下乡以其独特的优势成为新农村建设和解决三农问题的重要途径。大力发展电子商务下乡成为时代潮流。本文通过对电子商务下乡进行了研究,报告了电子商务下乡难的现状,对电子商务下乡难进行了原因分析,在此基础上提出相关的对策与建议。
To achieve the goal of building a moderately prosperous society in all parts of China by 2020, e-commerce, with its unique advantages, has become an important way for the new countryside construction and the solution to the issues concerning agriculture, countryside and farmers. To develop e-commerce to the countryside has become the trend of the times. This paper studies the countryside of e-commerce, reports the current situation of e-commerce going to the countryside, analyzes the reasons of e-commerce going to the countryside, and puts forward relevant countermeasures and suggestions.