论文部分内容阅读
随着湖南卫视的“快乐女生”最后角逐的落下帷幕,这场电视节目盛宴又一次验证了电视媒体在当今不可撼动的地位,在观众高度关注的过程中,湖南卫视通过市场化运作完成了电视商业模式的又一次辉煌。中国电视媒体市场化运营已经有30年的历程,随着媒体管制的逐渐松绑,电视媒体的市场能量逐渐迸发,央视的标王也逐渐刷新,电视媒体成为商家的宠儿,而电视媒体也在改善自己的市场化运营,与商家的联系越来越紧密,甚至成为商家的战略合作伙伴,共同开发市场,与此同时,中国电视媒体自身的市场化步伐也在加快,中国电视媒体要想突破体制、机制的限制,完成市场主体地位的转变,虽然尚需时日,但是端倪已现。
With the final fall of “Happy Girl” of Hunan Satellite TV, this feast of TV shows once again confirms the unshakable status of the TV media in the present. Throughout the process of spectators’ attention, Hunan Satellite TV has been completed through market-oriented operation The television business model once again brilliant. With the gradual loosening of media control and the gradual release of media control, the market power of the television media has gradually burst into pieces. The standard Wang of CCTV has also gradually been refreshed. The television media has become the darling of businesses. The television media is also improving Own market-oriented operation, and business contacts more and more close, and even become a strategic business partners to jointly develop the market, at the same time, China’s TV market itself is also accelerating the pace of marketization, the Chinese television media in order to break through the system , The limitations of the mechanism to complete the change of the status of the main market, although still take time, but the clue has now.