“批评贵如金”,道出了新闻舆论监督的重要性与必要性。但由于受各种主客观因素的影响,搞好舆论监督并非易事,特别是作为地市级党报难度更大。 地市党报舆论监督的难点 难点一:舆论监督自主意识的减弱 实施舆论监督是党报的本质属性之一,不搞舆论监督则是失职行为。但从现实情况看,地方党报因受行政区域的环境制约,舆论监督乏力的现象还比较普遍,这突出地表现在舆论监督自主意识的减弱。如有的缺乏主动性,有的自设禁区,根据经验揣摩上级的意图,有的遇到困难和压力时,不是想办法去解决,而是立刻撤兵收摊子;有的满足于层层批转不了了之。总之,舆论监督浮在面上的多、深入实际的少;么开曝光的少,隐形处理的多;不痛不痒的多、有力度有影响的少;处于一种被动应付状态。分析原因,一是新闻单位的上级领导只是把新闻传媒当作传达政令的工具,对新闻舆论监督的特殊作用重视不够;二是媒介中人怕引人烧身自找麻烦;三是担心受众心理承受能力差,害怕引起负面影响。 “Criticism is as expensive as gold”, which shows the importance and necessity of news media supervision. However, due to the influence of various subjective and objective factors, it is not easy to do a good job in monitoring public opinion. In particular, it is more difficult as a municipal party newspaper. Difficulties in the supervision of the party newspaper of the prefectural and municipal governments Difficult point one: the weakening of the self-awareness of the public opinion supervision One of the essential attributes of the party newspaper is the supervision of the public opinion. However, from the reality, local party newspapers are constrained by the environment in administrative regions and the supervision of public opinion is still relatively weak. This is obviously manifested in the weakened self-awareness of public opinion supervision. If some lack of initiative, some set up their own prohibited area, according to experience try to figure out the intentions of superiors, and some encountered difficulties and pressure, not to find a solution to the problem, but immediately withdraw troops to close the stalls; Can not stop it. In short, the opinion of the media floats on the surface more and less in-depth; there are fewer exposures, more invisibility, more superficiality and less influence on the surface; it is in a state of passive coping. Analysis of the reasons, first, the news unit’s superior leadership just press and media as a tool to convey the government decrees, the special attention of the media public opinion, attention is not enough; Second, the media are afraid of inviting people to get bother to find trouble; third is worried about the psychological audience Poor endurance, fear of causing negative effects.