信息技术的迅猛发展和互联网的广泛应用给企业在信息交流方面带来了巨大的便利已经成为不争的事实。这种便利，一方面使得广大顾客能以更低的成本从网上获得各种所需的企业及产品的信息，获得更多的比较机会。另一方面，由于信息的充分交流，生产力的不断发展，各企业的产品从 The rapid development of information technology and the wide application of the Internet have brought great convenience to enterprises in information exchange has become an indisputable fact. This convenience, on the one hand allows the majority of customers at a lower cost from the Internet access to a variety of required business and product information, access to more opportunities for comparison. On the other hand, due to the full exchange of information and the continuous development of productive forces, the products of various enterprises