酒为无上妙品,其色、其香、其味、其劲融炼成完美的酒性,给人带来无穷的福乐。随着社会发展,消费者追求更为丰富完满的精神享受,酒业营销从酒性转向了酒文化。于是帝王将相、文化名人、传说典故、窖址历史,都被挖掘出来粉饰其酒文化,酒业营销俨然成了考古学,而且嗜古成性,似乎越古老文化味就越浓厚。有的商家甚至干脆玩起了文字游戏,无论什么名目,都贴上文化的标签去炒作一番。结果,其产品反而被消费者疏远 Wine is unsurpassed, its color, its fragrance, its taste, its fresh melts into a perfect wine, bringing great happiness. With the social development, consumers seek a more abundant and full of spiritual enjoyment, liquor marketing from wine to wine culture. Therefore, the emperor will phase, celebrities, legendary allusions, cellar site history, have been excavated to whitewash their wine culture, wine marketing has become an archeology, but also pale in nature, it seems that the more ancient cultural flavor of the more strong. Some businesses even play a word game, no matter what the name, are affixed to the cultural label to hype some. As a result, its products are instead alienated by consumers