广播已经毫无退路地要面对市场,自负盈亏。选择怎样的经营模式,已成为广播生存的重要课题。 我以为国内广播的发展就当前而言,在经营管理上重要的就是:通过节目树品牌,通过活动推广品牌,通过广告壮大品牌,通过机制发展品牌。 （一）节目经营专业化、分众化,通过节目锁定市场 广播节目专业化,通俗地说就是指广播节目有所为,有所不为。专业化、分众化是市场营销学中的目标市场营销策 Broadcasting has no way out to face the market, self-financing. Choosing what business model has become an important issue for the survival of radio. I think the development of domestic broadcasting For the moment, in business management is important: through the program tree brand, through the promotion of the brand, through advertising to grow the brand, the development of the brand through the mechanism. (I) Program management is specialized and decentralized, and the broadcasting of programs in the market is professionally targeted at broadcasting programs. In other words, it refers to broadcasting programs that do something and do something different. Specialization, decentralization is the marketing of the marketing strategy