为增强我国广电媒体的国际竞争力,各广电媒体积极加强市场运作,频道专业化已成为发展的基本态势。但在频道化过程中也暴露出频道设置重复、专业频道不专业、广告竞争无序等一些问题。本文认为,这些问题是频道专业化本身带来的,是在我国广电业进行市场运作过程中产生的。要解决这些问题,不仅要提高广电媒体的专业水平,而且要充分认识广电业的双重属性,重视发挥广电业的产业属性。在媒 In order to enhance the international competitiveness of China’s radio and television media, all radio and television media actively strengthen the operation of the market. Channel specialization has become the basic trend of development. However, during the channelization process, some problems such as duplicate channel settings, unprofessional professional channels, and unfair competition in advertisements have also been revealed. This paper argues that these problems are brought about by the channel specialization itself and are produced during the market operation of the broadcasting industry in our country. To solve these problems, we must not only improve the professionalism of radio and television media, but also fully understand the dual attributes of the broadcasting industry and attach importance to giving play to the industrial properties of the radio and television industry. In the media