一、引言《现代汉语词典》解释“别称”为正式名称以外的别的名称。新时期以来,随着娱乐产业的迅猛发展,活跃在大众传媒中的各色艺人逐渐走进了人们的视线,媒体或者粉丝对之都有不同的称谓。我们更感兴趣的是港台地区的艺人别称丰富多彩,特色鲜明,成为一种以语言为载体的社会文化现象,故本文不揣冒昧以社会文化的视角对港台地区艺人的 First, the introduction of “modern Chinese dictionary” interpretation “alias ” for the other names other than the official name. Since the new era, with the rapid development of the entertainment industry, various artists active in the mass media have gradually entered the people’s eyes, and the media or fans all have different appeals. What we are more interested in is that artists in Hong Kong and Taiwan are different in their colorfulness and distinctive features and become a social and cultural phenomenon with language as their carrier. Therefore, this article does not prejudice the social and cultural perspective of artists in Hong Kong and Taiwan