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对洗浴用品市场进行了分析,指出功能单一的块皂时代已经不复存在了,而代之以多种香型、不同成分、不同色泽和花样翻新的清洁用品。块皂这个美国个人卫生用品的基本组分也同样遭受到了来自液体皂、沐浴液和凝胶的残酷竞争。块皂除了仅仅作为清洁用品外,还得到了广泛的应用,其功能包括护肤、防晒、晒黑、抗黑斑、抗衰老和减脂等。目前,家庭使用洗液和沐浴露已非常流行,洗液制品逐渐趋向于不同年龄段的男、女消费者,目标已纷纷瞄准了少女群体和成年女性群体以及男性消费者。
The article analyzed the market of toiletries and pointed out that the single-function soap era has ceased to exist, and replaced by a variety of fragrance, different ingredients, different colors and patterns of refurbished cleaning supplies. Block Soap This basic ingredient of personal hygiene products in the United States is also subject to brutal competition from liquid soaps, body washes and gels. Bar soap is widely used as a cleaning product, and its functions include skin care, sun protection, tanning, anti-dark spots, anti-aging and fat reduction. At present, home use lotion and shower gel have become very popular. Lotion products tend to be for men and women consumers of different ages. The target groups have targeted young girls groups and adult female groups as well as male consumers.