“他让我在他的报纸上投放广告,却不告诉我报纸的真实发行量是多少！”这是我听到的最多的有关广告主对不真实数据的抱怨。 如今,广告主在企业管理和市场营销领域对数据意识之间增强,开始越来越重视应用数据了,采集、管理和使用数据的手段也日趋多样和科学。为了适应企业和市场的需要,我国的数据公司的调查水平也有所提高,渐渐地与国际水平接轨。 “He told me to advertise in his newspaper without telling me what the actual circulation of the newspaper was!” This is the biggest complaint I’ve heard about advertisers about untrue data. Advertisers nowadays have increased their awareness of data in the fields of business management and marketing, and have begun to pay more and more attention to the application of data. As a result, the means of collecting, managing and using data are becoming increasingly diverse and scientific. In order to meet the needs of enterprises and markets, China’s data companies have also raised the level of investigation, gradually with the international standards.