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随着科技的发展,新媒体时代的来临使得以电视为代表的传统媒体深受冲击,作为电视媒体中核心角色的主持人在新媒体浪潮中面临着全新的挑战。本文在主持人的“转身”、主持人走下“神坛”以及非专业主持人侵占等方面分析了当下电视节目主持人面临的挑战与发展瓶颈。从主持人对于内容的把控力、提升个人综合实力、形成个性化风格、打造个人品牌等方面分析了电视节目主持人应该如何增强个人的竞争力,并在优胜劣汰的新媒体环境中占据一席之地。
With the development of science and technology, the advent of the new media era has made the traditional media represented by television a great challenge. As the key role of the host of television media, the moderators face new challenges in the wave of new media. This article analyzes the challenges and bottlenecks faced by current TV presenters in terms of the moderator “turn around ”, the host going down “altar ” and the occupying of non-professional moderators. From the host for the control of the content to enhance the overall strength of individuals to create a personalized style to create personal brand analysis of the TV presenter how to enhance personal competitiveness and survival of the fittest in a new media environment to occupy a space.