概括地说,互联网营销就是以互联网为主要手段和载体开展促销或销售活动的新营销方式。近年来,这一营销方式对社会生活所产生的影响越来越大,逐渐成为主流的社会营销渠道之一。眼 Broadly speaking, Internet marketing is a new marketing method that uses the Internet as a primary means and carrier to carry out sales promotion or sales activities. In recent years, the impact of this marketing method on social life has become more and more large and has gradually become one of the mainstream social marketing channels. eye