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蔚县剪纸艺术是我国民间传统手工艺中的一朵奇葩,它以阴刻和重彩点染而闻名,具有极强的传统特色和地域人文色彩,是联合国教科文组织第三批《人类非物质文化遗产代表作名录》入选项目。蔚县剪纸作为民间剪纸大家族中彩色剪纸的典型代表,其创作和传承始终与时代发展同步,在今天又能动地适应审美观念的变化和市场的激励,走出一条民间艺术持续发展的成功之路。艺术衍生品作为一种由艺术品派生而来的新型商品,具有较强艺术性与附加价值。研究受众群体的艺术审美取向,挖掘大众的心理情感倾向,选择合理的衍生品设计定位及表现形式,是摆在我们面前亟待解决的课题。
Yuxian paper-cut art is a wonderful work in folk handicrafts of our country. It is famous for its incisiveness and heavy dyeing. It has very strong traditional features and regional humanities. It is the third batch of UNESCO “Intangible Cultural Heritage of Humanity Representative List ”selected items. As a typical representative of color paper-cut in the large family of paper-cut, Yuxian paper-cutting has always synchronized with the development of the times. Today, it can adapt to the change of aesthetic concept and the market’s motivation, and get out of a successful road of sustainable development of folk art . Art derivatives as a new product derived from works of art, with strong artistic and additional value. It is an urgent task for us to study the artistic aesthetic orientation of the audience, to find out the psychological and emotional tendency of the public, and to choose a reasonable derivative design orientation and expression form.