在网站评价指标相关文献的基础上,结合网站定量评价指标,从指标的定义、指标的评价效果、指标操作过程的有效性和指标体系四个方面对网站评价指标体系的设计原则进行归纳和总结。并根据这些评价原则指出现有评价指标体系存在的问题和今后研究需要努力的方向。 Based on the relevant literature of website evaluation index and the website quantitative evaluation index, this paper summarized and concluded the design principles of website evaluation index system from four aspects of the definition of index, the evaluation effect of index, the validity of index operation process and the index system . According to these evaluation principles, the author points out the existing problems in the evaluation index system and the direction that future research needs to work hard.