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在上一期,我们系统且概要地介绍了用户体验研究的大致方法和关键点,主要分为四个模块:定性定量调研、现场观察调研、典型用户的研究和典型场景的研究。这些研究的成果,可以帮助我们准确地找到用户的现实需求与潜在需求,从而建立起一个需求库,对产品和服务进行完美升级。这一期,我们将继续深入介绍这些关键点,并将介绍的重点放在至关重要的典型用户研究上,这一点,不仅关系着产品或服务创新的成败,同时它也是构建产品市场竞争
In the last issue, we systematically and briefly introduced the general methods and key points of user experience research, which are divided into four modules: qualitative and quantitative research, field observation and investigation, research of typical users and typical scenarios. The results of these studies can help us to accurately find the real needs of users and potential demand, so as to establish a demand for libraries, products and services for the perfect upgrade. In this issue, we will continue to delve into these key points in depth and focus our presentation on the crucially typical user research, which not only relates to the success or failure of a product or service innovation, but also builds competition in the product market