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我们都知道广告公司在为客户的产品做创意的时候,会开“头脑风暴会”,以碰撞灵感,寻找最佳的广告表现。可也许很多人不知道,那些创意人还会不定期地自发组织“看片会”。所谓“看片会”,顾名思义就是集合八方来的广告,边观赏边讨论,开拓视野、活动脑筋,它可是“头脑风暴会”的一大根基啊!2006年,《广告导报》推出杂志版的“看片会”,并力邀资深创意人接力点评。在这里,有你耳熟能详的获奖广告,也有你所不了解的国度的热播广告,还有你近一段时间天天都能接触到的“家常”广告……而“大师们”点评更是精妙、有趣,没有浮夸、没有贬低,完全从创意出发,让感受说话。“大师接力棒”,2006导报的精彩呈现!
We all know that when advertising agencies create ideas for their customers’ products, they brainstorm their brains to find the best ad performance. But perhaps many people do not know, those creative people from time to time will spontaneously “watch the film.” The so-called “watch movies”, as the name suggests is to gather ads from all directions, while watching the discussion, broaden their horizons, activities brain, it is a “brainstorming” a big foundation! 2006, “Advertising Guide” magazine version “Watch the film,” and invited senior creative relay relay reviews. Here, you have well-known winning advertisers, but also do not know about the country’s hit ads, as well as you can come into contact with the recent “homely” advertising ... ... and “masters” reviews more subtle, Interesting, not exaggerated, no belittling, completely from the creative, let the feelings speak. “Master baton”, 2006 Herald excellent presentation!