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商品化是经济社会多元化发展的必然产物,而目前法律对其规定一直处于空白状态,发生纠纷时只能通过援引已有的知识产权和传统民法对其进行保护,但这种保护方式往往捉襟见肘。本文将从商品化权的提出谈起,类比传统知识产权对商品化权进行界定;从现有对商品化权保护的模式中总结不足,借鉴民法原理和知识产权理论对今后商品化权保护提出可行性建议。
Commercialization is the inevitable result of the diversified economic and social development. At present, the law has always been in a blanket state. In the event of a dispute, it can only be protected by invoking the existing intellectual property rights and traditional civil law. However, such protection is often overwhelmed . This article will talk about the proposition of commercialization right, and analogize the definition of commercialization right of traditional intellectual property; from the existing mode of protection of commercialization, it sums up the insufficiency, and draws on the theory of civil law and intellectual property for the protection of future commercialization Feasibility advice.