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本文讲述了农村广播电视的发展过程和它的现状,并从它的体制障碍、机制问题、资金问题等阐述了它管理主体存在思想认识不足与观念滞后等因素。要使农村广播电视走出上述困境,真正发挥党政的喉舌作用,就要认清农村广播电视的发展方向,并从以下几个方面着手:第一,充分认识加强农村广播电视发展的重要性、必要性,并加强农村无线网络覆盖工作;第二,树立精品意识,改善并加强农村农业节目改制和播出工作;第三,增加融资能力,大力发展农村有线电视,壮大农村广播电视经济实力;第四,理顺管理体制,引入激励机制,加快人才培养,构筑人才高地;第五,着眼将来,努力发展农村数字电视。
This paper describes the development of rural radio and television broadcasting and its status quo, and expounds the factors such as lack of understanding of its management subject existence and lagging concept from its institutional obstacles, mechanism problems and funding problems. To make rural radio and TV out of these difficulties and truly play the role of party and government mouthpiece, we must recognize the development direction of rural radio and television and proceed from the following aspects: First, fully understand the importance of strengthening rural radio and television development, Necessity and strengthen rural wireless network coverage; second, establish a sense of quality, improve and strengthen the reform and broadcasting of agricultural programs in rural areas; third, increase financing capacity, vigorously develop the rural cable television, rural economic growth in radio and television; Fourthly, to rationalize the management system, introduce an incentive mechanism, speed up the training of qualified personnel, and build a talented highland. Fifth, in the future, efforts should be made to develop rural digital television.