如何把编辑的优势、出书的优势转化为一种营销的优势、发行的优势 ,这是当前摆在出版社每一位员工面前 ,尤其是营销人员和策划编辑面前的重要任务。图书营销是一个过程 ,这个过程的起点是市场 ,终点还是市场。应该将这个过程作为一个系统工程 ,坚持以市场需求、读者欢迎为前提 How to translate editorial advantage and book advantage into one kind of marketing advantage and distribution advantage is the important task currently facing every employee in front of publishing house, especially marketers and planning editors. Book marketing is a process, the starting point of this process is the market, the end or the market. This process should be regarded as a systematic project, adhere to the market demand, the reader welcomes the premise