论文部分内容阅读
香港华丰国货公司发言人称,目前,香港消费市场已与六十年代、七十年代时期大不相同。现在香港消费市场已朝着高度消费的的年代迈进,加上青年顾客消费力强。因此,新颖和时髦已成为消费品的重要标志。现在的消费者不仅限于“价廉”、更注重“物美”。市场消费商品结构的变化,形成了中资百货公司艰难经营的局面。原因是内地产品供应未能适应日趋发展的香港消费市场。为了适应香港消费市场的发展,不少中
A spokesperson for Hong Kong-based Huafeng Domestic Products Co. said that at present, the consumer market in Hong Kong has been very different from those in the 1960s and 1970s. Hong Kong’s consumer market is now moving toward the era of high consumption, and young consumers are spending more. Therefore, novelty and fashion have become important symbols of consumer goods. Today’s consumers are not limited to “cheap” and pay more attention to “good things”. Changes in the structure of consumer goods in the market have created a situation in which Chinese-owned department stores are struggling to operate. The reason is that the supply of products from the Mainland has not been able to adapt to the growing Hong Kong consumer market. In order to adapt to the development of the consumer market in Hong Kong, many