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美国零售业巨人西尔斯曾被《幸福》杂志称为庞大而垂死的恐龙但亚瑟·马丁内兹的“转型”运作使“大恐龙”变成了摇钱树做零售是一个好行当吗?人们也许会认为世界著名的零售业巨人西尔斯(Sears)公司的总经理亚瑟·马丁内兹会有一个想好的答案。毕竟他已经在零售业这个行当中摸爬滚打了一辈子了。是他把西尔斯公司从五年前濒临死亡的境地里拯救了出来,现在 Sears Roebuck 这个名字在美国几乎已经成了零售业的同义语。但是当美国著名的商业杂志《幸福》的记者采访他时,这位平时谈锋颇健的总执行官倒显得有些木讷了。马丁内兹
US retail giant Sears had been called by Happiness Magazine as a huge and dying dinosaur but Arthur Martinez’s “transformation” operation made it a good idea for the “big dinosaurs” to become a cash cow for retail sales. Can people think that Arthur Martinez, general manager of world-renowned retail giant Sears, will have a good answer. After all, he has been in the retail industry for a whole life. It was he who saved Sears from dying five years ago. Now the name Sears Roebuck has almost become synonymous with the retail industry in the United States. However, when the reporter of the well-known American business magazine “Happiness” interviewed him, the general executive who spoke quite a bit of life actually looked awkward. Martinez