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“万村千乡”工程以相同的政策应对南北方差异巨大的农村零售市场,使低店铺密度地区的龙头企业因配送成本过高而处于全面亏损状态。通过估算龙头企业对农家店配送的配送成本发现,其亏损的最主要原因是农家店店铺密度过低。企业在对农家店的配送中,尽快实现盈利的方式是增加配送店铺的店铺密度,而政府一方需要从提高挂牌农家店的店铺密度、延长扶持时间两方面,对店铺低密度地区的龙头企业进行扶持,使其进入市场经济的良性循环。
“Wancunqianxiang” project responds to the huge retail market in rural areas with the same policy in North and South China, making the leading enterprises in low-store-density areas be in a state of overall loss due to the high delivery cost. By estimating the distribution costs of the leading enterprises in distribution of farmhouses, it is found that the main reason for the loss is the low density of shops in farmhouses. Enterprises in the distribution of farmhouses, as soon as possible to achieve profitable way is to increase the density of the distribution shop, while the government needs to improve the listed shops in the store density, extend the support time, two areas of low-density shops in the leading enterprises Support, make it enter the virtuous circle of market economy.