如果仔细琢磨就会发现:我们走在商业街上看到的绝大多数店头和橱窗,居然都是按照门店建筑体本身的线条来设计的,似乎从来没有考虑过顾客的感受。这令商家往不知不觉中丧失了相当的客流。门头是给谁看的?在上一期关于卖场外客流动线的探讨中,我们得出一个结论:店门开左开右,最重要是看你橱窗的功能是什么。橱窗不是给自己看的,不是给导购看的,而是给过路的行人看的,是为了第一时间抓住消费者的眼球! If you think about it carefully, you will find that most of the shops and windows we saw in the shopping mall are actually designed according to the lines of the store building itself, and never seem to consider the customer’s feelings. This makes the business unwittingly lost considerable passenger flow. In front of the discussion on the flow of goods outside the store, we come to a conclusion: the store opened left and right, the most important thing is to see what is the function of your window. The window is not to see for themselves, not to see the shopping guide, but to pedestrians to see, is to catch the eyes of consumers for the first time!