汉字及汉字图形化在国内企业形象、产品商标设计中的普遍化应用,具备很多优势。因为在中国,群众一般而言,对汉字有较为敏感的洞察度,所以在企业形象的塑造中汉字标志的设计能够有效的缩短群众与企业的距离长度,从而有利于企业形象的深化。对于一个企业而言,汉字标志的设计通常是其影响力得以深化延伸,企业创造成功前景的关键,从过去的成功案例来看,一个成功的企业,都是有着鲜明突出的汉字标志。 Chinese characters and Chinese characters in the domestic corporate image design, product design of trademarks universal application, with many advantages. Because in China, the masses generally have a more sensitive perception of Chinese characters, the design of the Chinese characters in the shaping of the corporate image can effectively shorten the distance between the masses and the enterprises, thus contributing to the deepening of the corporate image. For an enterprise, the design of the Chinese character logo is usually the key to deepen its influence and create a successful business prospect. From the successful cases in the past, a successful enterprise has a distinct Chinese character.