在创新的世界里,“简单”看起来似乎很容易,但要做到这点很难。很多公司团队在开发新产品和服务,他们似乎试图在目前的产品和服务上增加一些新的特点。这样的公司喜欢列出自己产品和对手产品特征的比较图,自己的产品往往看起来功能更多一些。“这项功能是消费者想要的吗?”或者说,“消费者真的在乎这些功能吗?这会让他们的生活变得更好吗?”不幸的是,很多人都没有考虑过这个问题。在这种情况下,很多公司在竞争为消费者提供更多的功能——即使很多功能消费者可能永远都没有使用过。这种思考方式至少有以下三个致命的缺陷:首先,如果你的公司不断增加产品的新功能,其边际成本往往会大于客户得到的边际收 In an innovative world, “simple” may seem easy, but it’s hard to do that. Many corporate teams are developing new products and services and they seem to be trying to add some new features to their current products and services. Such companies like to compare their product and rival product features, and their products tend to look more functional. “Or,” consumers really care about these features? It will make their lives better? "Unfortunately, many people are Did not consider this issue. In this case, many companies are competing to provide consumers with more functionality - even though many feature consumers may never have used it. There are at least three fatal flaws in this way of thinking: First, if your company is constantly adding new capabilities to its products, its marginal costs tend to be greater than the marginal revenue customers receive