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体育赛事的门票定价是一个非常复杂的问题,受体育赛事本身的性质、体育赛事运行的基本环境、体育市场状况等因素制约。在特定条件下,影响体育赛事门票定价的因素主要包括体育赛事门票需求、体育赛事门票供给。本文运用文献资料法,专家访谈法和逻辑分析法,通过借鉴国内外体育门票管理经验,从经济学的角度探讨影响中国体育比赛门票定价因素,分析影响体育赛事门票定价的供给需求特征,对在供求失衡情况下出现的空心市场现象做重点分析,并在此基础上提出差别定价策略。
The pricing of sports tickets is a very complex issue, subject to the nature of sports events, the basic environment of sports events, sports market conditions and other factors. Under certain conditions, the factors influencing the pricing of tickets for sports events mainly include the demand for tickets for sports events and the supply of tickets for sports events. This article uses documentary data, expert interviews and logical analysis to explore the factors affecting the pricing of tickets in sports events in China from the perspective of economics through the experience of management of tickets at home and abroad. The phenomenon of the hollow market appeared under the condition of imbalance between supply and demand is analyzed emphatically, and on the basis of which a differential pricing strategy is put forward.