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会展旅游是会展业与旅游业协调发展相结合而产生的,笔者选定了东北地区作为研究对象,简要分析了东北会展旅游产业发展的优势和劣势,机会和威胁,并对其未来的发展提出了可行性策略。
MICE tourism is a combination of exhibition industry and tourism industry. The author selected the northeast region as the research object, briefly analyzed the advantages and disadvantages, the opportunities and the threats in the development of the MICE industry in northeast China and proposed the future development of the MICE industry Feasibility strategy.