去年以来,房地产市场虽冷,售房广告却一直热热闹闹。然而,目前售房广告中存在许多严重问题,突出的是刻意模糊,故弄玄虚,诱使顾客上门。岂料,此举反而使越来越成熟的购房者丧失了看房兴趣。这里不妨列举几种故弄玄虚的行为。——没有所售房屋的准确地理位置。在广告中不标明房屋的具体位置,只给一个位于繁华地带的售楼地址,或一系列电话号码,或说到市中心仅需多长时间等。房地产商希望给人留下一个黄金地段楼档的印象,最初或许可以达到这个效果,但有意购房者一了解详细位置便大失所望,以后再 Since last year, although the real estate market is cold, sales advertisements have been bustling. However, there are many serious problems in the current sales advertisements. What is outstanding is deliberately ambiguous, so we use mystery to induce customers to come to the door. Unexpectedly, this move has caused more and more mature buyers to lose interest in looking at the home. Here are some examples of mystery. - No accurate location of the house sold. In the advertisement, the specific location of the house is not indicated, but only a sales address in a bustling area, or a series of telephone numbers, or just how long it takes to reach the city center. Real estate developers want to give the impression of leaving a prime location file, and may initially achieve this effect, but prospective buyers will be disappointed when they know the detailed location.